Register

Improving Ad position

Publishers and Advertisers discussions about CPC, CPM networks etc.
Posts: 40
Joined: Mon Apr 24, 2017 3:58 am

Improving Ad position

Postby marketingS » Fri Aug 11, 2017 4:23 am

How can I improve my ad position so that I can get a better CTR?

Posts: 461
Joined: Fri Jan 10, 2014 6:21 am

Re: Improving Ad position

Postby avinash » Fri Aug 11, 2017 4:35 am

You can certainly can bid higher to get your position improved. But see position increase doesn't necessarily mean that you will get a better CTR.

You and your competitor may bid at the same amount of money but the one with better QR (Quality Score) will get better position and hence good CTR.

Posts: 343
Joined: Tue Dec 31, 2013 4:30 am

Re: Improving Ad position

Postby anush » Thu Aug 24, 2017 2:38 pm

avinash wrote:You can certainly can bid higher to get your position improved. But see position increase doesn't necessarily mean that you will get a better CTR.

You and your competitor may bid at the same amount of money but the one with better QR (Quality Score) will get better position and hence good CTR.


I agree focus on Quality Score. Just bidding higher won't make any difference.

Posts: 406
Joined: Wed Sep 25, 2013 7:01 am

Re: Improving Ad position

Postby zeus » Mon Sep 04, 2017 6:25 am

Well certainly you can bid higher and see what happens. 8-)

Return to CPC / CPM

Who is online

Users browsing this forum: No registered users and 1 guest