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How to decide how much to charge?

Publishers and Advertisers discussions about CPC, CPM networks etc.
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How to decide how much to charge?

Postby supaul » Thu Aug 30, 2018 3:56 am

Currently, we are considering selling ads directly. So, here is my query. How should I know how much to charge the advertisers?

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Re: How to decide how much to charge?

Postby white knight » Thu Aug 30, 2018 4:04 am

Here is a thing that I consider everytime. If you have an adsense account then it will be easy.

Go to your adsense account and see how much eCPM are they offering for your site. Consider about last 12 months of that amount. Create an average for it.

Say adsense is giving you an average eCPM of $0.50 then just increase the 20% of the amount and feed the advertisers.

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Re: How to decide how much to charge?

Postby ksmith29 » Fri Aug 31, 2018 4:45 am

If you are that large then you might already have the idea that how much you should charge. Check your fellow competitors, how much they are charging.

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Re: How to decide how much to charge?

Postby smz21 » Sat Sep 01, 2018 4:05 am

Not too much high not too much low. Try an average rate first by seeing your adsense cpc and cpm.

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Re: How to decide how much to charge?

Postby supaul » Wed Sep 05, 2018 4:39 am

smz21 wrote:Not too much high not too much low. Try an average rate first by seeing your adsense cpc and cpm.


I guess I have to try first. Give it a go and see what it turns out.

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Re: How to decide how much to charge?

Postby EugeneHill » Mon Oct 15, 2018 7:12 am

Always charge higher!

Generally, Clients have the mindset that if the SEM/PPC fee is comparatively bigger at a company then it is better than the other companies.
If you will charge less then the chances are that you will be considered unprofessional and new comer. So the choice is up to you!
Last edited by EugeneHill on Mon Oct 15, 2018 9:18 am, edited 1 time in total.

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Re: How to decide how much to charge?

Postby supaul » Mon Oct 15, 2018 7:45 am

EugeneHill wrote:Always charge higher!

Generally, Clients have the mindset that if the SEO fee is comparatively bigger at a company then it is better than the other companies.
If you will charge less then the chances are that you will be considered unprofessional and new comer. So the choice is up to you!


The OP hasn't talked about SEO fee. :lol:

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