Publishers and Advertisers discussions about CPC, CPM networks etc.
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master11 wrote:For an eCommerce site if I am not trying to make brand name then I will say that just to generate leads its best to rely on CPC.
I agree. To generate leads its pretty hard from a CPM network. CPC gets leads and conversions quite easily.
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- Joined: Tue Nov 08, 2016 5:12 am
CPM ads, therefore, are much more fickle. When you’re paying for CPC, what you’re paying for is a guarantee of a certain number of clicks. If your ad performs well, or your ad performs poorly, it doesn’t matter; the end result is your bank account is $5,000 lighter and your site has 5,000 more clicks. Facebook, Google, or any other platform, runs the ad as long as it takes to get the right number of clicks.
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CPM or cost per thousand impressions aka. .The reason is that ads can perform better than Facebook's recommended CPM and CPC bid rates. The only way to maximize your performance beyond a stated bid rate and figure out the lowest possible bid is to run on a CPM basis.
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