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What do you prefer CPC or CPM?

Publishers and Advertisers discussions about CPC, CPM networks etc.
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What do you prefer CPC or CPM?

Postby cbtech » Mon Sep 03, 2018 4:59 am

What do you prefer CPC or CPM? While promoting an eCommerce store?

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Re: What do you prefer CPC or CPM?

Postby master11 » Mon Sep 03, 2018 5:05 am

For an eCommerce site if I am not trying to make brand name then I will say that just to generate leads its best to rely on CPC.

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Re: What do you prefer CPC or CPM?

Postby lordp » Tue Sep 04, 2018 4:18 am

master11 wrote:For an eCommerce site if I am not trying to make brand name then I will say that just to generate leads its best to rely on CPC.


I agree. To generate leads its pretty hard from a CPM network. CPC gets leads and conversions quite easily.

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Re: What do you prefer CPC or CPM?

Postby supaul » Tue Sep 11, 2018 4:39 am

In my opinion both are good. You just have to check for yourself that which one works best for you.

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Re: What do you prefer CPC or CPM?

Postby Davidwatson » Fri Sep 21, 2018 5:18 am

CPM ads, therefore, are much more fickle. When you’re paying for CPC, what you’re paying for is a guarantee of a certain number of clicks. If your ad performs well, or your ad performs poorly, it doesn’t matter; the end result is your bank account is $5,000 lighter and your site has 5,000 more clicks. Facebook, Google, or any other platform, runs the ad as long as it takes to get the right number of clicks.

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Re: What do you prefer CPC or CPM?

Postby EthanR » Tue Sep 25, 2018 10:15 am

CPC is most preferable for both (User and customer side) because it deducts actually amount when ads get clicked. The user can analyze what actual traffic is and what amount of cost is deducted.

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Re: What do you prefer CPC or CPM?

Postby ksmith29 » Thu Sep 27, 2018 4:34 am

In my opinion its totally depends on the market you are in. In some cases CPC might work better and others maybe not.

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Re: What do you prefer CPC or CPM?

Postby hema29 » Sat Sep 29, 2018 4:49 am

CPM are the best according to me.

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Re: What do you prefer CPC or CPM?

Postby zeus » Thu Oct 25, 2018 5:17 am

CPC is an obvious choice. In the case of an eCommerce site they get the job done.

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Re: What do you prefer CPC or CPM?

Postby Alex Jones » Wed Nov 07, 2018 2:38 pm

CPM or cost per thousand impressions aka. .The reason is that ads can perform better than Facebook's recommended CPM and CPC bid rates. The only way to maximize your performance beyond a stated bid rate and figure out the lowest possible bid is to run on a CPM basis.

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