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Formula to calculate location bid adjustments

Publishers and Advertisers discussions about CPC, CPM networks etc.
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Formula to calculate location bid adjustments

Postby lata21 » Sat Dec 08, 2018 5:39 am

(location cvr/average campaign cvr)-1x100, will this formula really work?

Or, is it just a case of looking at the data to determine which locations have the highest conversion rates, value etc and then upping bids experimentally?

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Re: Formula to calculate location bid adjustments

Postby vk_lord » Mon Dec 10, 2018 4:53 am

We generally use this formula but based on CPA rather that CR%. What the formula does is align the target KPI with the average KPI. This could also work with CTR.

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Re: Formula to calculate location bid adjustments

Postby mediamonster » Tue Dec 11, 2018 4:27 am

Is this campaign of yours a ROI target or CPA target or getting sales as much as you can type thing?

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Re: Formula to calculate location bid adjustments

Postby lata21 » Fri Dec 28, 2018 4:20 am

Its a CPA target.

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