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Two types of keyword Query

Publishers and Advertisers discussions about CPC, CPM networks etc.
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Two types of keyword Query

Postby bsteve » Wed Dec 19, 2018 7:23 am

I have two types of keywords in my account. One long tail ones and another which are short (only a word or two).

The basic bidding for those keywords are just the same. Which ones should I target through PPC Campaigns? As long as I am concerned both type of keywords can convert the same if done well.

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Re: Two types of keyword Query

Postby vk_lord » Wed Dec 19, 2018 7:25 am

Target the short kw's through PPC campaigns. The long tail ones can be targeted easily through content. Although there is factor that has to be taken into account that what's your competitors are doing.

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Re: Two types of keyword Query

Postby lordp » Thu Dec 20, 2018 8:11 am

Long tail kw's can be targetd easily without much effort. Focus on short ones through ad campaigns.

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Re: Two types of keyword Query

Postby bsteve » Fri Dec 21, 2018 4:21 am

vk_lord wrote:Target the short kw's through PPC campaigns. The long tail ones can be targeted easily through content. Although there is factor that has to be taken into account that what's your competitors are doing.


lordp wrote:Long tail kw's can be targetd easily without much effort. Focus on short ones through ad campaigns.


Okay. I will shall be targeting long tail keywords through content then.

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Re: Two types of keyword Query

Postby RH-Calvin » Tue Dec 25, 2018 5:23 am

Two types of keyword Query are:

- Broad match
- Exact match
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