The Digital Marketing Maelstrom Is Pushing the Discipline Fo

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The Digital Marketing Maelstrom Is Pushing the Discipline Fo

Postby richardmsmith » Mon Jul 23, 2018 6:27 am

Many farers in the seas of marketing were taught to think of the customer as their north star. Marketers and marketing analysts know customer wants, needs, fears and aversions and bring that knowledge to bear when making or influencing business decisions. Because marketers are the holders and evangelists of the truth that businesses won’t succeed unless they align their interests with that of their customers. And if customers don’t benefit from a business’s success, that success won’t last long.

Yet in spite of most marketers understanding this maxim, so many steer their ships off-course. They disregard — or worse, work against — customers’ interests for short-term gains. At what cost? Higher attrition, reputational damage, susceptibility to disruption, and maybe even legal action, among other consequences.

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Re: The Digital Marketing Maelstrom Is Pushing the Disciplin

Postby sankalppatil » Mon Jul 23, 2018 11:09 am

in this link this whole topic is detailed.

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