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Mysterious digital marketing startup New Engen, led by ex-Zu

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Mysterious digital marketing startup New Engen, led by ex-Zu

Postby davidsmith21 » Fri Jul 27, 2018 5:24 am

New Engen, a Seattle startup run by ex-Zulily executives that arms marketers with technology to help them spend their budgets wisely, has pulled back the curtain on its business after nearly two years in hiding.

New Engen emerges from stealth mode having already raised $10.5 million and grown to approximately 125 employees. Its customers so far include 1-800-Flowers, The Hershey Co., Tumi, Timbuk2, FanDuel and Universal Music Group.

David Atchison, New Engen’s CEO and former senior vice president of marketing and analytics for Zulily, said in an interview with GeekWire he started the company after seeing first hand how hard marketing can be as a company grows.

“When you start to scale, marketing gets less efficient over time, not more efficient,” Atchison said.


New Engen CEO David Atchison. (New Engen Photo)
Atchison says there weren’t any companies or products out there that solved the problem of getting the best bang for buck out of a marketing budget as a company gets bigger.

Atchison says New Engen isn’t just for large enterprises. He sees his company as a solution for startups that are trying to figure out their niche.

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