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Why Newsletter Open rates are so low?

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Why Newsletter Open rates are so low?

Postby marketingS » Mon Sep 10, 2018 4:45 am

The list is a double opt-in list. Then why open rates are below 1%?

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Joined: Wed Sep 18, 2013 5:52 am

Re: Why Newsletter Open rates are so low?

Postby master11 » Mon Sep 10, 2018 4:48 am

There may be plenty of reasons for that even if they are double opt-in list. Share some more details about your list.

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Re: Why Newsletter Open rates are so low?

Postby Elly » Mon Sep 10, 2018 6:19 am

The cardinal rule of newsletter creation is to add value outside of announcements or offers you may bring to the table. When your newsletter has a reputation among readers for adding value, they are more likely to open the newsletter regardless of whether or not you are running some kind of promotion.

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Re: Why Newsletter Open rates are so low?

Postby zeus » Tue Sep 11, 2018 4:15 am

Elly wrote:The cardinal rule of newsletter creation is to add value outside of announcements or offers you may bring to the table. When your newsletter has a reputation among readers for adding value, they are more likely to open the newsletter regardless of whether or not you are running some kind of promotion.


Yes reputation gets count. And also along with it incentive head titles works too.

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Re: Why Newsletter Open rates are so low?

Postby master11 » Fri Sep 14, 2018 4:35 am

marketingS wrote:The list is a double opt-in list. Then why open rates are below 1%?


Make those emails personalized. They should increase open rates.

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Re: Why Newsletter Open rates are so low?

Postby mediadrug » Thu Sep 27, 2018 4:23 am

marketingS wrote:The list is a double opt-in list. Then why open rates are below 1%?


If you are not well recognized in your field then it would happen.

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Joined: Wed Sep 18, 2013 3:39 am

Re: Why Newsletter Open rates are so low?

Postby limbo » Tue Oct 09, 2018 3:36 am

Its wise that you build a relationship with you readers first. Send them greeting newsletter or weekly updates. If they know you then you are prone to get more open rates.

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