Forum for Email Marketing World.
- Posts: 679
- Joined: Wed Jul 16, 2014 4:06 am
It is often when we see an email with images, we don't open it or mark it spam. But there are some webmasters who prefers the rich media emails more then text emails to get a better click through. Which one do you prefer? Share your experiences.
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- Posts: 291
- Joined: Tue Jul 02, 2013 8:11 am
Yeah, it is true that these things happens to rich media emails quite often. But this does not mean that it will happen always. If anybody uses optimized images with average resolution which can get opened in all formats along with optimized header, email body and great personalization then these things can be avoided.
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- Joined: Tue Sep 08, 2015 1:48 am
- Location: Philippines
Most of the time i experienced rich media emails in which contains large images but with few promotional text. I think it will be more interesting if the images and text are balanced or according to the target audience.
- Posts: 180
- Joined: Tue Mar 29, 2016 10:34 am
You can use both but the html template you are using should be sober and simple. I suggest if you are promoting a product then you use html template whereas if you are selling any service then you it will be better to use plain text.
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