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Any tips for SMS Marketing

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Any tips for SMS Marketing

Postby tomngo » Thu Jun 14, 2018 3:56 am

Currently we are thinking about starting SMS Marketing. We were told that it is very hard and if our messages are not consistent then they will end up spamming.

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Re: Any tips for SMS Marketing

Postby frank » Thu Jun 14, 2018 3:58 am

Its not that if you don't regularly message then you won't be getting any response. Some times very often messaging cause to spam.

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Re: Any tips for SMS Marketing

Postby richardmsmith » Thu Jun 14, 2018 5:08 am

I think following are the some tips for the SMS marketing :

1.Segment Your Audience: Segmentation and targeting means ensuring any individual gets the
message most relevant to them.

2.Timing is Key: You want to make sure your SMS messages are sent at opportune times.

3.There’s Power in Triggered Messages: if you have a regular customer over a period of time, and they stop coming into your store, you can send them a text with deals to get them to come back.

4.Short, Sweet, and Simple: For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.

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Re: Any tips for SMS Marketing

Postby thaopham » Thu Aug 02, 2018 4:55 am

1. Be Consistent
Consistency is key. Even the best business plan will fail without dedication to consistency. Consistency establishes your reputation, a once of well-executed marketing campaign may show immediate results but business growth requires a track record of success. Consistency maintains your message.

2. Segment your audience – sending SMS messages to the right contacts
Ensuring any individual gets the message most relevant to them. With opt-in/opt-out your audience has already volunteered to hear your voice, meaning that they have already invested in your business and are interested in what you have to say. Using purchase history, demographics and any other data you may have can ensure you’re getting the right message to the right customer.

3. Timing
You should take extra care with the timing of your messages. Making sure your timing is right is crucial to your SMS marketing campaign success, not only do customer not want to receive a message late at night or early in the morning but, the chances of the reading or paying attention to your offer are significantly reduced. You also want to make sure that you are giving your customers sufficient time to act on a message. Consider writing a message in advance and sending it later.

You don’t want to overwhelm your customers with texts, you also don’t want to neglect them. Create a specific schedule and stick to it.

4. Add Value and Variety
Make sure you are always updating your messages, never send the same message twice.

Keep your messages precise using simple informative language. Be brief and focused, know your target audience and speak directly to them.

Adding value to your message will give your customers the impression that you are a trustworthy brand. With every campaign be sure to add value, something that will benefit your customers, for example offering advice or tips on a topic that’s relevant to your industry.

5. Monitor and Analyse
Monitoring each campaign to make sure that you are sending the most relevant information to the most relevant audience will optimize your SMS marketing campaign.

With 8.6 trillion text messages on average sent each year, SMS marketing is the most direct channel to reach current and potential customers.

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Re: Any tips for SMS Marketing

Postby tomngo » Thu Aug 02, 2018 11:54 am

thaopham wrote:1. Be Consistent
Consistency is key. Even the best business plan will fail without dedication to consistency. Consistency establishes your reputation, a once of well-executed marketing campaign may show immediate results but business growth requires a track record of success. Consistency maintains your message.

2. Segment your audience – sending SMS messages to the right contacts
Ensuring any individual gets the message most relevant to them. With opt-in/opt-out your audience has already volunteered to hear your voice, meaning that they have already invested in your business and are interested in what you have to say. Using purchase history, demographics and any other data you may have can ensure you’re getting the right message to the right customer.

3. Timing
You should take extra care with the timing of your messages. Making sure your timing is right is crucial to your SMS marketing campaign success, not only do customer not want to receive a message late at night or early in the morning but, the chances of the reading or paying attention to your offer are significantly reduced. You also want to make sure that you are giving your customers sufficient time to act on a message. Consider writing a message in advance and sending it later.

You don’t want to overwhelm your customers with texts, you also don’t want to neglect them. Create a specific schedule and stick to it.

4. Add Value and Variety
Make sure you are always updating your messages, never send the same message twice.

Keep your messages precise using simple informative language. Be brief and focused, know your target audience and speak directly to them.

Adding value to your message will give your customers the impression that you are a trustworthy brand. With every campaign be sure to add value, something that will benefit your customers, for example offering advice or tips on a topic that’s relevant to your industry.

5. Monitor and Analyse
Monitoring each campaign to make sure that you are sending the most relevant information to the most relevant audience will optimize your SMS marketing campaign.

With 8.6 trillion text messages on average sent each year, SMS marketing is the most direct channel to reach current and potential customers.


Thanks for the detailed input. I will definitely follow them as per you suggested.

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Re: Any tips for SMS Marketing

Postby Johnphilip2880 » Tue Aug 07, 2018 10:51 am

Some of the tips of SMS marketing are:
1.Create an SMS Marketing Team
The more complete your SMS team, the greater the benefits you’ll reap from effective marketing strategies.
2.Know the customer
You should be well aware about the target audience to whom to send the messages.(SMS)
3.Write clear messages
The message should truly convey the meaning of what you exactly want to communicate.
4.Make your timing right
The message timings should be such that the receiver should be in a position to read the send message.

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Re: Any tips for SMS Marketing

Postby RH-Calvin » Fri Aug 10, 2018 4:32 am

SMS marketing is a good way to get more view and generate more sales for your online business. They help to reach out to people directly in their mobile phones.
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Re: Any tips for SMS Marketing

Postby steveposter » Wed Aug 15, 2018 3:55 am

First, it is important that your have the legit list in which your receiver is aware from your brand or most likely you are already established in the field so that every update on the sms will be an interesting data for the target audience.

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