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How to engage audience with real time content?

Content Creation/ Copywriting/ Marketing
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How to engage audience with real time content?

Postby dot11 » Thu Jun 28, 2018 4:47 am

How to engage audience with real time content?

Posts: 176
Joined: Fri Mar 17, 2017 4:09 am

Re: How to engage audience with real time content?

Postby lordp » Thu Jun 28, 2018 4:52 am

-Offer something that your audience want want to know rather something that you want to tell.
-Offer some realistic and actionable.
-Be part of the statement not just an invisible entity.
-Monitor social signals of your content. And response accordingly.

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Joined: Fri May 25, 2018 5:45 am

Re: How to engage audience with real time content?

Postby richardmsmith » Thu Jun 28, 2018 12:40 pm

1. Match content to the channel.
Choose the right channel for both content and audience. For instance, if you want to reach young men, consider creating content that works well on YouTube. Use Pinterest for content focused on women and children. If your audience is filled with baby boomers, Facebook is the way to go. And don’t forget email, which provides a good supplement to real-time discussions. Businesses don’t have to guess: Here’s a resource to identify where various audiences can be found.

2. Leverage the power of multiple screens.
75 percent of mobile users use their mobile devices while they are watching television; it’s called second screening. To take advantage of this trend, create a poll while a popular series is airing where people can vote on the best/worst. Yes, I’m thinking #TGIT here. You would tweet the link to the poll on the hashtag, and provide periodic Twitter updates on the results. This same concept can be used during shows like The Grammy’s, The Voice, or with various shows that could tie in to the business. The idea is to reach and engage in real-time.

3. Use live conferences and events to connect.
In today’s world people are always posting photos, videos and tweets during their memorable moments. When a business can leverage a moment such as a conference to meet a new audience, that’s a big win! Again, this is about hashtags, but this time it’s about finding popular hashtags and participating in conversations.

Here’s an example of leveraging an event hashtag:
A local bar & grill participates in the hashtag conversation of a conference being held near their location.
After building a rapport with a few attendees, the bar & grill offers a happy hour special to those who come by after the event ends.
Most likely, those conversing with the local business will retweet the offer, share it at the event with people around them, and bring the local business some new customers!
If the business has representatives at the event and can connect with attendees personally in real-time, it’s even better. But if not, the business can still build a rapport by retweeting attendees, asking them questions, and then continuing to nurture the relationship online after the event.

4. Avoid the “tell and sell.”
Real-time is all about engagement, it’s not advertising. Resist the temptation to tell everyone how great a product is, and why they should buy now at the special introductory price! Don’t tell and sell; there’s no faster way to attract negative buzz and repel prospects. Keep the conversation light, unless the person engaging specifically asks for more information.

5. Encourage many-to-many conversations.
One benefit of real-time marketing is to get customers talking with each other, not just with the business. Once customers start talking they become brand advocates. While this strategy can be a little nerve-racking, the real-time environment allows the business to address criticism promptly, correct misinformation, and resolve customer issues before they evolve into something bigger. Keep in mind that an authentic response is social currency that builds loyalty.

Posts: 23
Joined: Wed Mar 09, 2016 2:39 pm

Re: How to engage audience with real time content?

Postby dot11 » Fri Jun 29, 2018 4:29 am

richardmsmith wrote:
4. Avoid the “tell and sell.”
Real-time is all about engagement, it’s not advertising. Resist the temptation to tell everyone how great a product is, and why they should buy now at the special introductory price! Don’t tell and sell; there’s no faster way to attract negative buzz and repel prospects. Keep the conversation light, unless the person engaging specifically asks for more information.



But people often say that they can promote their products in real time too. And not only that they also claim to have sells.

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Joined: Wed May 27, 2015 3:41 am

Re: How to engage audience with real time content?

Postby mediadrug » Sat Jun 30, 2018 4:44 am

dot11 wrote:
richardmsmith wrote:
4. Avoid the “tell and sell.”
Real-time is all about engagement, it’s not advertising. Resist the temptation to tell everyone how great a product is, and why they should buy now at the special introductory price! Don’t tell and sell; there’s no faster way to attract negative buzz and repel prospects. Keep the conversation light, unless the person engaging specifically asks for more information.



But people often say that they can promote their products in real time too. And not only that they also claim to have sells.


Its only possible if you already have gained trust within your audience.

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Joined: Sat Jun 30, 2018 9:10 am

Re: How to engage audience with real time content?

Postby davidsmith21 » Mon Jul 09, 2018 5:53 am

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